A Field Guide to Building, Branding, and Marketing Your Startup Design Business
Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models.
If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action with chapters on: Mindset, Business Structure, Your Brand, Marketing, Getting Hired, Getting Paid, Finances, Studio Essentials, Start-up Costs, SOP documents, Software, and Designing the Client Experience.
It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential.
Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business.
A How-to Guide for Innovating Practice: Tactics, Strategies, and Case Studies in Passive Income
Should the practice of architecture be constrained to one set model: a singular creative process between architect and client? Practice is evolving; the current tired models serve only a select few – wealthy individuals, big corporations, and big government.
Architect + Entrepreneur Volume 2 challenges the foundations of traditional practice and asks:
+ In what ways can we hack our craft to serve both our personal lifestyle and our professional goals?
+ What if design practice capitalized on the architect’s drive to be creative and consumer buying culture in equal measure?
+ How can we turn our services into products?
+ How can young professionals compete in today’s marketplace leveraging the power of the Internet?
Eric Reinholdt, founder of 30X40 Design Workshop describes in detail how his business model has evolved to leverage passive income producing products and offers a new paradigm for practice. It’s a manual of high-level strategies, field-tested tactics, and case studies showing how architects are reinventing practice in the 21st century.
In this step-by-step manual you’ll discover:
+ How to develop multiple passive income streams for your business
+ How to work with only the clients best suited to your brand
+ Templates for innovative business models leveraging active and passive income streams
+ Case studies describing how founders and architects built six-figure incomes by developing products
+ How to leverage the Internet to convert visitors into customers (and clients)
+ Methodology for selling custom plans repeatedly
+ Why writing a book isn’t as difficult as you might think
+ Precise formula to earn your first $100 in passive income
+ How much you can earn from: affiliate relationships, advertising, and digital product development
This manual provides a framework for young professionals to build passive revenue streams even before setting out on their own. Doing this builds wealth, professional freedom and increases the chances of success for nascent architecture businesses.
It’s essential reading for any Architect + Entrepreneur.
Marketing for architects and designers has changed significantly with the advent of Houzz.com. With its curated collection of high quality photographs and editorial content, Houzz.com is equal parts social media and marketing and it deserves a place in every construction professional’s business marketing plan.
With its vast and ever-growing database of professional users and photographs it can be hard to stand out and be discovered by clients and Houzz editors. Ranking in your target market, especially if it’s crowded can be a real challenge. That is, until you understand how you can leverage Houzz to your advantage.
Understanding the Houzz ecosystem and ranking criteria are key factors to being discovered. The book addresses the ecosystem and provides actionable advice for crafting a profile that connects with clients and editors alike. I discuss both basic and advanced strategies for appearing in more searches and for being showcased on Houzz.com’s front page in their featured Ideabooks. Once you understand how the Houzz ecosystem works you can put it to work netting more qualified leads and ultimately more projects for your business.
The text is written specifically for Architects, Designers, Brands, and Construction Professionals by a practicing Architect and Houzz contributor. The advice offered is precise and industry specific delivered from an insider’s perspective. As a practicing architect, Eric Reinholdt developed the marketing strategies outlined in the book as a way to fill the boards of his nascent architecture practice. He has successfully transitioned from an architect employee to sole practitioner using Houzz.com as a means for attracting the clients that are a best fit for his practice.
Would you like an in-depth professional profile review of your Houzz profile? Sign-up here.