courses for design professionals

Two of my most popular resources are the Architect + Entrepreneur: Startup Toolkit and the brand new, How to Find New (+ Better) Design Clients. I’ve helped thousands of design professionals take control of their improve their businesses with these foundational resources + lessons.

This toolkit is a collection of curated resources used to run 30X40 Design Workshop (templates, workbooks, documents, SOPs, etc.) I've refined them over the 10 years I've been in business and made them available to you so you can get started on the right foot with current best practices. You'll download them, customize them to suit your needs and use them to help build + operate your design practice.

“I currently have some jobs on the books and I am really regretting taking them on.”

So many design professionals onboard demanding clients who expect exceptional service for discount fees turning their agenda into your task list.

It’s the clients who say:

• "I don’t need full services, I’ve already drawn the plans, I just need help tuning them up."

• "How soon can you get this done?"

• "How much will it cost me?"

• "I have a tight budget, I want to be sure I’m putting all I can toward the build and not design fees."

Sound familiar?

You're not alone. Most design professionals have, reluctantly nodding along while screaming inside, "This isn't what I signed up for!"

I've been on that hamster wheel too.

Chasing more work, more clients, more projects, mistaking red flags as just “part of the job.”

I was a licensed architect, saying "Yes" to clients unprepared to hire an architect for full services. This left me with a portfolio of work that looked nothing like what I actually wanted.

I felt like I had to say “yes” to everything, just to provide for my family and keep the business operational.

I thought discounting my services was the only way to get clients to hire me.

Looking back, I now realize what a rookie move that was. I was actually signaling to these clients that I was an amateur… and they took advantage of all I was willing to trade for nothing in return.

If that sounds like you, you’re probably working 24/7, feeling overwhelmed, and asking these same questions:

There is good news.

There are better clients out there and finding them has nothing to do with luck.

There are clients that will pay for and value your services no matter what you charge.

You probably have an entire bookshelf filled with books and magazines showing projects done by other design professionals. Projects that look amazing. Projects you'd be proud to have in your portfolio.

These projects and clients won’t just wander into your studio – they come as the result of intentional, strategic actions.

You don’t have to work in your business 24/7 to get them.

And if you’re working with the wrong clients or struggling to find new projects…your biggest problem isn't what you think it might be. Head to the course page to learn more and watch the unboxing video.