What Others Are Saying

Empowering so many skilled, enthusiastic, and innovative design professionals is a true privilege. The feedback shared here fills me with profound gratitude.

Eric. 30X40

Henry has gone on to build a successful residential design practice and teaches others how to transition to a digital workflow through his courses, resources and his YouTube channel. He sent me an update in early April of 2024 as he was preparing to test out his dream of running a remote-first business he could operate from anywhere in the world:
Hey Eric…Just to update you on things, we are flying to Taiwan tonight and doing a three-week trial run of living abroad. This could not have happened without starting my own entrepreneurial business.

I’m super excited to see where this leads!

“We have a small business on the side working primarily on DADUs and I just purchased the toolkit and A+E Course - very exciting! Thank you for making all of this information available. It is incredibly helpful, so well-put together, and perfectly relatable.”

Sofía Soto. Architect.

I purchased A+E Startup Toolkit and A+E Course and I love the courses! Aside from reminding of things we must do; they have shown me new possibilities outside the traditional path and how to become an architect-entrepreneur. Thank you!

Gigi. Code Architects. 

“I purchased your A+E Course, Startup Toolkit and AutoCAD templates when I was planning to go off on my own, and eventually launched successfully as a full time self-practitioner almost one year ago! You've had a lot of influence on the startup decisions that I've made, even down to the drawing style for our documentation (the red annotations are so nice!) I wanted to let you know that I appreciate all the information that you put out there for everyone.”

Nick R. Architect

“I’m so glad I found your courses + templates. I’m an interior designer and I just started out on my own. It’s scary and exciting! Your information is incredibly helpful…I needed a mentor. Thank you!”

Amy M. Interior Designer

“I hope this email finds you well. I am a newcomer to your resources and guides, having signed up for the "How to Find New (+Better) Design Clients" course and I am absolutely loving it. I want to expand the collection and purchase both the "Architect + Entrepreneur Startup Toolkit" and "Autocad Template Bundle". Just wanted to say, thank you!”

Robert. Architect

“Having already started diving into the course, it is very clear that this online course is miles ahead of so many other resources out there (mine included). Your organization and presentation skills are pretty spectacular. Thanks for setting a high standard and then for sharing your work in a way that we can all add increased value to the design and build industry. This is going to transform my business in 2024!”

Stefani. Interior Design. Business Owner.

"I’m loving the course, it’s amazing; thank you for everything. You didn’t have to make it so valuable but you did and that speaks volumes. A wonderfully comprehensive survey of a solo-designer/ entrepreneur's successful ecosystem of systems."

James. Architect. Entrepreneur.

"I wanted to thank you for all that you do. As an architect, sole practitioner, and lecturer at the university level, countless times have I resorted to your methods and recommendations, to forward my pursuits, and those of students."

Alicja. Architect. Professor.

"For someone who can relate to the isolation of sole proprietorship, it's a blessing and a joy to welcome you into my own studio, and it's an honor to learn from someone such as yourself. The detail, the topics, and the content, such a beautiful composition of life, work, and play. Thank you for making things, and making them well."

Will. Architect.

“I wanted to send a short email telling you that the ‘Your Business (Revenue) Model’ subsection alone has been worth the cost of the course. My brain is so packed with information, and you've helped get the creative juices flowing on product and service ideas. I am so excited! You really did not hold back on sharing all your valuable knowledge, experience, and resources.”

Calvin. Architect.

"I have both the Startup Toolkit and the A+E Course and they are beyond great and just what I needed. I wish I had them when I first started my business… I could have avoided so many pitfalls. Thanks for creating such quality materials. Keep up the good work."

Fariba. Desinger.

Take my money Eric! I just signed up for your Better Clients course and the timing could not have been better.

Literally 3 days ago signed up an epic project collaborating with a larger firm to function as the local 'boots on the ground' Architect on a ~11k sf/$14mil build here in CA. Couldn't ask for a better portfolio piece out of the gates. Having used your Billing Calculations template I picked up over the holidays, I've got some healthy runway for the business and will immediately be using this new course as a framework to tighten up my leads filter.

Thanks for all you do and all you share. In my opinion, next to Jonathan Segal, you're the pinnacle of how a modern Architects should be operating these days. If you're ever looking for any testimonials/reviews, interviews, collaborations, etc. support beyond simply buying your products, I'd be happy to discuss. 

Jeff. Owner. Architect. Principal.

I love how you’ve created a kit for people like us that are in the process of starting from square one. Your branding is stellar and the message is delivered smoothly. 

Chris. Designer.

"I've been 'self-employed' in architecture, construction, development since 2005, it took watching your excellent and practical Architect + Entrepreneur Course to assist me with my brand, identity, direction and implementation. I've re-watched over and over as new challenges and opportunities arise and always get helpful advice each time."

SEAN. Architect. Developer.

"As the owner of a small architecture firm, it took me 12 years to acquire the knowledge and insights covered in your course materials. However, since incorporating what I've learned from you, I have transformed both my career and the approach of my firm. The positive impact on my business has been remarkable. I am incredibly grateful for your exceptional teaching skills and the dedication you put into everything you do. Thank you for sharing your expertise!"

LISA. Architect. Professor.

"Amazing and thank you for everything. Loving the course. You didn’t have to make it so valuable but you did and that speaks volumes. A wonderfully comprehensive survey of a solo-designer/ entrepreneur's successful ecosystem of systems."

James. Architect. Entrepreneur.

"Even after running my interiors business for several years, have found these courses and toolkit to be incredibly helpful. Exactly what I needed! Thank you for creating these courses!!!"

Nancy. Interior Designer.

Purchasing now! This is exactly what I needed as I push out content and try to scale in a non traditional way. I do not want employees or more projects. But I do want higher quality work with more profit. Sending you good vibes,

Christopher A. Custom Home Designer.

"I have to say, I'm so impressed with your course. It took a while to clear up my schedule and have the time to invest in the course, and I certainly wish I’d purchased it sooner; it would have been so helpful day one starting my practice! Thank you for all your efforts creating this!”

Jennifer. Architect. Interior Designer.

"I've gone through the entire course once already, I'm on my second run-through to take all the content in. Thanks for making this such an invaluable resource!"

Dimitruis. Architect. Entrepreneur. Podcast Host.

"I'm loving the course, it's filled with so much amazing + inspiring content on so many levels! Thank you for consistently elevating your audience + challenging us to be great at our craft."

Katherine. Interior Designer.

“I wanted to let you know how much your course + personal consultation helped me! It took a lot of consideration and time, but I'm transitioning towards an entrepreneurial studio model. When I asked how to find a partner for the new idea, your insightful comment, "Find someone in the same chair as you…" always comes to mind. I found him and we’re now working together on three new dream projects. Thanks again - you are a true inspiration.”

Marcus. Architect. General Contractor. Entrepreneur.

“Thank you so much for not only selflessly sharing your professional expertise but presenting it in a way that is so sophisticated that I think it's impossible to resist the pull of architecture.”

Eric. Architect. Professor.

“I wanted to express my sincere appreciation for your work, your products, curated resources, and the practice you've built is an inspiration. Throughout the years, I've looked for examples of an architect who practiced in a ‘modern way’. My dream has always been to run a small practice with a residential focus, profitable but not pursuing all the awards and accolades that typically jettison the practice into another stratosphere. I've tried a variety of ways to create a practice like yours and thanks to your generosity, I think I can now turn all of my prior ‘learning’ into something truly rewarding.”

Alexander. Architect.

I've learned so much from you and just wanted you to know how good your stuff is, on every level, from practice to implementation, you have all the bases covered, and covered well. Keep up the great work you do, and please keep sharing your ideas and techniques for the rest of us to learn from.

Paul. Architect.

“I wanted to say thank you for everything! In my eyes you have contributed so much to bringing architects all over the world closer together. You are creating a community by openly sharing your ideas and your practice, carrying the torch for those of us with doubts.

You may see yourself on the down-to-earth-maker’s side rather than on the next-level-progressive-thinke’s side, but as architects we inevitably are on both sides. We connect with the divine and bring it to the people – and hopefully have a lot of fun doing so!”

Sophia. Architect.

I wanted to thank you for the content you produce! I left my job at a public garden this past July to open my own garden design business. I have a Masters in Landscape Architecture, but setting up my own design business that is creative and exciting yet also reaches financial goals has been daunting. Your content and classes have really helped me tackle and organize my business, especially your email series reflecting on what you have learned since you first started out! 

Molly. Landscape Architect.

I’ve taken two of your courses and they are beyond great - just what I needed. I wish I studied them when I first bought them a long time ago… I could have avoided so many pitfalls. Thanks for creating such quality materials. Keep up the good work!

Fariba. Interior Designer.

You have no idea the influence resource and driving force you and your practice has been in these early stages of transitioning my company from a general contractor to a design studio. I have already purchased the toolkit and have been restructuring my business to suit. Thank you, Eric!

David. Designer.

I just went through your profitability mini-course and so grateful for the spreadsheet. Building my own office is somewhat like building the plane in the air, to a degree, and I wish I had this template many moons ago. Thanks so much.

Stephanie. Architect

I spent 6 years studying, 3 as a draftsman and 3 as an architect, and was surprised to find that sales and marketing were never discussed. There’s a huge gap in the education system for architects on the very topic that will enable them to build a thriving career. I'm thrilled you've created this course; it will make a huge difference for so many people.

Resham. Architect.

Thank you for this. Your generosity and standards have made me a better designer and have set the bar for the kind of articulate and thoughtful leader I strive to be.

Anthony A. Architect

I have to say THANK YOU. You are doing a great job with your products. I can't get enough of them. Some will never get it, but you ARE catching the designer's eye. Your attention to the subtle details is huge. You have sparked a new creative place for me, and I believe it's going to change my business. Thanks for sharing your insight.

Chad H. Residential Designer.

I've purchased several of your AutoCAD templates + drawing resources and I really like your style. I appreciate all the work you've done to share your expertise, thank you!

James H. A/V Designer

Hi Eric,
Thank you for your prompt reply and reassurance that I am on the right track. You do say on many occasions that saying “no” is not easy to start with and for someone who has always said “yes” his working career it is very uncomfortable.

There are many courses online nowadays but only a handful of the people offer the course and back it up with the human factor of caring. Thank you for being one of the latter!

Dave A. Building Designer.

I purchased the How to Find New Design Clients, and the Architect + Entrepreneur Startup Toolkit. Very informative, inspiring and I always revisit them as my business is growing. Thank you!
Miguel T. Architect.

Thank you, I love your courses! My firm is in its second year and projected to clear $200k! Wesley D. AIA.

Just finished the A+E course and I loved it! It gave me so much to think about and add to my existing efforts. Working on your one of your other courses "How to Find New (+Better) Design Clients" now.

Robert Phillips. CPBD, AIBD

Thanks for the tremendous value you provide with your Architect + Entrepreneur courses & materials - I'm only partly through the courses but am well on my way to striking out on my own next month. I look forward to putting it all to action, and hopefully sharing some of the journey with the 30x40 cohort.

Greg Thomas. Groundline Architecture Studio.

It was very difficult to find someone to explain marketing for architects. I tried a few consultants, and other 'specialists' and it was just not a good thing. I found your course, "How to Find New Clients" earlier this year and it's been an eye opener. My business partner and I decided to just act, and follow the instructions, stop guessing our way around this. I have to say it's been a lot of work, with lots of work still to be done, but we do have a marketing plan now. It took me 10 years to be able to do this, and I would not have it if it was not for your course. So I just wanted to thank you.

Thanks for all the effort you put into your content, it is really inspiring and polished. You set a really high bar.

Andres Villaveces. MÉTRICA Architects.

As I'm going through the toolkit and A+E courses, I wanted to write and let you know that they are truly inspirational and thoughtful and I cannot wait to learn more and put them into practice. Thank you so much for putting these courses together!

Queenie Tong. Tong Dong Architects.