In this video I discuss the benefits of building a small scale, physical study model using the reference project I've been designing: my studio building. Computer models are excellent tools, but simple cardboard models allow real-time manipulation of forms and the development of ideas that don't always present themselves when working in a digital environment.
For me, model building has always been a part of the design process. They help: 1) To study building forms and spaces. 2) For real-time solar studies. 3) With envisioning scale of elements as they relate to the human form. 4) Allow one to explore a variety of material and color options, quickly and easily. 5) One can quickly flesh out ideas in much the same way a hand sketch might, however, model construction uniquely forces you to make decisions about building elements that sketching doesn't.
Future videos will describe sketchy model building hacks and tactics to more quickly build a useful avatar for your architectural project.