A review of one of my all-time favorite books; one I think every designer should own. Part review and part personal reflection, it's a continuation of my previous video on goal setting. As I struggled with my traditional goal setting exercise this year, I stumbled on a new methodology and consulted a formative book in my library for guidance. In this video I share how that book has shaped my architecture practice and my approach to life.
I view books as the raw materials of creativity. Looking at and learning from the work of others is crucial to the development of your personal style and sampling from every possible source you can: graphic designers, authors, engineers, sculptors, every field is essential. The deeper your understanding of what’s out there the more source material you have to draw upon and the more things you can smash together to craft your own style. Study those you admire, not to replicate their style (you don’t want to look like them) but to see like them.
A special thanks to my grandfather, whose counsel I miss each day, but who will always live on in my studio and work.